This article is for the team leads, the directors and delivery managers.
It’s a problem I thought common sense would prevent, but it would seem not. Naming your team after your product is a bad idea. Here are a few reasons why:
Instead give yourself a kick-ass name, team “kick ass” isn’t a bad way to go. A product VP once set up a team called kick ass and promised if we launched we would turn up at the next convention dressed as the heroins to do a presentation in front of 1000s. Not sure that was the best motivation or not, but the name stuck and while the product chopped and changed in its early infancy the name stayed strong. Here are a few reason why you might want to have a kick ass name
Clarity trumps consistency