UX Manifesto

The UX Manifesto is in iteration 1


Speed over Accuracy

Hypothesis over assumptions

Small over large

Collaboration over Specification

Learning over Delivery


Share early and often

Everyone does design

Assumptions are the mother of all fuck ups

Test the riskiest assumptions first

Conversations are expensive, make them small, do them often

Conversations alone are not enough


Measure everything

in-validated learning is our primary measure of success

Simplicity is the mastery of complexity

UX is messy, your process, your design, your learnings. Know what tools to use and when to pivot.

TYIT Ltd provides a full stack UX consultancy that designs accessible digital services. We've helped complex organisations like BEIS and DfE achieve digital transformation by running Lean and Agile discovery processes.

Companies House Number


13 Bright Rd Dunmow Essex CM6 3GU