To design an easy-to-use interface, pay attention to what users do not what they say.

Jakob Nielsen

Users will talk a lot of trash, get carried away, reinforce your bias etc etc. Just watch what they do above all else. Shoot first ask questions later.

TYIT Ltd provides a full stack UX consultancy that designs accessible digital services. We've helped complex organisations like BEIS and DfE achieve digital transformation by running Lean and Agile discovery processes.

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