This is the new Darwinism: It's gone from who can deal with scarcity to who can deal with abundance

Brendan Sweeney

In our modern age society people die from overdoses more than anything else combined. The daily excess of food leads to obesity disorders. Drug over doses both prescription and illicit. The addiction to various activities. All spurred from the abundance in life that was previously scared.

Being able to control your impulse, being able to comprehend overwhelming amounts of information to make the right decisions is now what splits the winners from the losers.

Shlomo Benartzi talks about ‘attention’ being the new currency in the digital world, this is a consequence of abundance; how our lives are saturated with competing things vying for your attention. But the make smarter choices we need to be efficient in our decision making or risk failing irrevocably.

TYIT Ltd provides a full stack UX consultancy that designs accessible digital services. We've helped complex organisations like BEIS and DfE achieve digital transformation by running Lean and Agile discovery processes.

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