Good Reads

Here is a collection of books I've read and would recommend others do too. There are a lot of books here if you don't know where to start contact me and tell me a bit about your situation so I can curate a short-list just for you.

Thinking fast and slow

Daniel Kahneman

Don't make me think (revisited)

Steve Krug

Sapiens - A brief history of Humankind

Yuval Noah Harari

Homo Deus

Yuval Noah Harari

Start with why

Simon Sinek

Hooked - How to build habit-forming products

Nir Eyal

Lean UX

Jeff Gothelf

The Lean Startup

Eric Ries

Linchpin - are you indispensable?

Seth Godin

Predictably irrational

Dan Ariely


Richard Thaler

Inspired - how to create tech products customers love

Marty Cagan

Competing Against Luck

Clayton M. Christensen

D 3 Getting Started

Evil by design

Chris Nodder

Inspired How to create products customers love

Marty Cagan

Into The Plex

Steven Levy

Irrational Game

Dan Ariely

Misbehaving - the making of behavioural economics

Richard Thaler

Tips and Tricks for Recruiting Users

Nielsen Norman Group

Rocket Surgery Made Easy

Steve Krug

Smarter Screen

Shlomo Benartzi

Talent Economics

Gyan Gagpal

User Story Mapping

Jeff Patton

Work Rules

Laszlo Bock


Nir Eyal

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